Watch shows are part of FHH’s mission. The foundation was created in 2005 to promote awareness of and interest in fine watchmaking. The founding companies were the Richemont Group, Audemars Piguet and Girard-Perregaux. Today, FHH has 44 partner brands, which support its activities in education, training and special events.
In addition to SIHH, the foundation has for years wanted to have a strong regional show in a major watch market. It believes it has one in Miami.
Earlier in this decade, FHH launched Watches & Wonders Hong Kong. The timing was inauspicious. It held annual WWHK shows from 2013 to 2015. “It was the wrong moment to have this event,” Lupo says, “right when there was a great slowdown in Hong Kong and China.” That show had a b-to-b [business-to-business] focus, Lupo says. “It was kind of a small SIHH,” with brands presenting watches to the watch trade rather than watch consumers.
FHH folded WWHK and rethought the b-to-b focus. It decided to rework Watches & Wonders with a b-to-c [business to consumer] approach, and decided to move the show to Miami.
Why Miami? “Because we know that there is great room [for luxury watches and jewelry] to grow in America, North and South,” Lupo says. “It is important to invest in this market. And Miami is a perfect hub to connect North and South America.”
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