Citing changes to their distribution and boutique network over the past few years, Richard Mille no longer feels that exhibitions are a good fit for their overall brand and sales strategy. Specifically, Richard Mille cites its move to take more of its retail in-house to mono-brand boutiques, reducing its reliance on the more traditional multi-brand stores. They’re far from the only brand doing this, with loads of other high-end watchmakers having taken the same approach over the last few years in the face of increased demand, grey market woes, and rampant discounting.
This news also comes not long after Swatch’s well-covered departure from Baselworld, and while I think it’s a safe bet that RM and Swatch have made their decision for vastly different reasons, it is another noteworthy move that undermines the traditional thinking around the exhibition, trade show, and retail model in general.
from Best Watches For Men https://ift.tt/2xTvTRL