At first glance, you might be thinking “guilty pleasure, really?” But think about it. At its core, the new Yacht-Master 42 is a Rolex sports watch, which is about the most no-nonsense sort of daily-wearer you could imagine. Only, this Rolex sports watch is larger than usual (42mm), made of precious metal (white gold), sports a slick-as-hell bezel (made of relief-engraved matte black ceramic), and is mounted on a rubber strap (more properly the beautifully over-engineered Oysterflex bracelet). So yeah, it’s a “Rolex sports watch” but only in the loosest sense. In actuality, it’s a totem to having fun, caring not-at-all about the sideways glances you’ll get from purists, and embracing Rolex’s slightly more whimsical side. I’m fully onboard.
$27,800; rolex.com
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