Leading up to Baselworld, we were all curious to see how things would be without the Swatch Group. People were pretty hellbent on it being the end of the fair and watch life as we know it (ok maybe I’m being a little dramatic, but things were looking less than great). But what I found most surprising was that on-the-ground, the Swatch Group wasn’t really missed at all. In fact, it allowed other brands such as Casio, Oris, Bulgari, TAG Heuer, Zenith, and more, to shine without the colossus that is the Swatch Group looming over everything. I find it so easy to get swept up in the moment, and brands like Rolex, Patek, and Omega dominate the conversation, so sometimes it feels like there is little room for others to show me what they’ve got – and it turns out, they’ve got a lot.
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