DEPLOYANT – Luxury watch reviews & horological lifestyles – Luxury watch reviews & horological lifestyles
We first presented the VAULT V1 watch concept in July. We were intrigued by the interesting interpretation of time telling. The new independent brand works with the great master watchmaker Andreas Strehler. We visited his atelier – Uhrteil AG, in Sirnach, Switzerland to talk with him and Mark Schwarz – VAULT Watches’ CEO and to understand more about this special project. Since our initial talk in June 2017, the project contoured quite well, evolved to the point we were able to see the prototypes at the official Swiss release. This is our report on the event.
Nothing, but a dream!
VAULT V1 is a story about a dream came true. It started with Mark Schwarz at some point in his life. He realised that life is precious and personal for each and one of us and time is measured in moments. We might have watches that reveal us the cruel and cold passing time, measured precisely by that wrist object, but our perception is tied to the moment, good or bad, as we experience it. Mark wanted that also for the machines to be more personal, to show time in the same precise manner but in a unique way, dependent on owner’s preference. In the end, we cannot change the way time flows, but we can change the way it is displayed.
With this idea, Mark turned to his close friend Philippe Schmid and they both started a journey to make the dream come true. With the help of talented designer Laurent Auberson, master watchmaker Andreas Strehler and his team at Uhrteil AG, the dream is now in his final steps to become reality.
VAULT V1 Launch
The Swiss launch of VAULT V1 watches comes just a few days after the brand presentation at Salon QP. As location for the launch was chosen Schmohl AG, the Swiss official dealer of Bentley, Bugatti, McLaren and Rolls-Royce. Mark explained that the reason for the location choice was the beauty of the mechanical art represented by these fine, luxurious automobiles. He considered that automotive and horlogerie go well together.
Mark has made a four-part presentation before revealing the V1. Every part took place at a different point of the showroom, each part was accompanied by one of the great auto names present at and presented by Schmohl AG.
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Article from: DEPLOYANT – Luxury watch reviews & horological lifestyles, by Dan-Andrei Kluska
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