The changes in leadership at the Richemont Group continue. Richemont has announced that the new global CEO for Piaget will be its international managing director of sales and marketing, Chabi Nouri, who joined the group in 1998 as product manager for Cartier. This is of course an important step for Piaget, but it’s also an historic occasion for Richemont as a whole: Nouri is the first woman to step into the global CEO position for one of the group’s watch and jewelry brands. Women in high-level management positions in the luxury watch industry remain a relative rarity, and it’s nice to see some progress (finally) being made.
Nouri is a Swiss native, and has also filled the roles of international retail area manager for Europe, America, and emerging markets and jewelry group manager, both at Cartier.
Richemont chairman Johann Rupert remarked at an investor’s meeting last November, “I want to see less grey men, less grey Frenchmen, as a subcategory…we have too few women. We don’t have enough diversity,” according to Bloomberg.
In a statement, Piaget says, “[Nouri’s] mission at Piaget is to modernize and rejuvenate the new positioning and ambition of the brand, while capitalizing on its history and unique heritage; as well as leveraging its development strategy across the world and launch a new managerial dynamic.”
As an aside, the very first female CEO of any Richemont brand was Marianne Romestain, who became the global CEO of the French luxury leather goods house Lancel in 2014, a position in which she remains today.
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