A standard Mille Miglia GTS Automatic is priced at $5,790. The Classic Car Club edition rings in at $10,000. The dial is a novel part of the package, but the real value is the fact that the Classic Car Club treats that watch like a member. Social memberships are priced at around $180 a month, so if my math checks out it will take a little under two years to get your money’s worth. Stainless steel has the propensity to hang around long after us carbon-based masses of organic material expire, and since the watch can be gifted, so can the membership. It has the potential to be a generational thing. In 1981 American Airlines offered a fantastic deal for people who could afford it, and it’s still costing them dearly to this day. If predictions are right about the enthusiast car culture going the way of the horse, then we can be sure membership to clubs like Classic Car Club of Manhattan will become quite costly in the future.
Whether or not you like the watch, or the extra dial it comes with, it does represent an enormous value.
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