There are a number of ways to revive a forgotten brand and re-start production for today’s market. One is to buy the rights to a defunct watch company, perhaps an obscure watch brand that died during the quartz crisis, then hire a skilled copywriter to spruce up its history. Meanwhile, all that’s needed is a plane ticket to Asia, a few contacts with suppliers, and a Squarespace e-commerce shop. Voilà! Another vintage-inspired, value-oriented watch enters the market.
from Best Watches For Men https://ift.tt/2CC6kbb