Friday, October 19, 2018

Interview: Davide Cerrato, Creative Director And Head Of Watchmaking At Montblanc

I have known Davide Cerrato for a long time. The better part of my career, really. The first time I met him, or at least my first real concrete memory of him, was in Italy in 2011. I was still in graduate school, HODINKEE as a company consisted of, well, me, who would bug my friends to contribute now and then. He was then the newly appointed creative director of a brand that did not even exist in the United States – a brand called Tudor. HODINKEE caught his attention, or he caught ours, because of our shared loved of mid-century, form-follows-function products – the type of things that people used not because they were cool, or expensive, but because of how they worked.



from Best Watches For Men https://ift.tt/2q1BO3V