It’s almost here. SIHH 2017. Monday starts one of the biggest weeks in watches for the entire year, with 30 brands from Audemars Piguet to Vacheron Constantin and Christophe Claret to Urwerk showing off their latest creations and innovations. Of course, team HODINKEE will be on the ground in Geneva bringing you all the live coverage you could ask for (and then some). Read below for a guide to all the awesome stories and experiences we’ve got coming your way over the next week.
While we’ve already been able to share a few previews with you (and we’ll have a few more for you tomorrow), the real news will start dropping in earnest on Monday morning around 7:00 AM CET (1:00 AM ET). That’s when the floodgates open. By 8:00 AM CET, we’ll be on the floor of the show and meeting with various brands to get live photos and up-to-the-minute information for you.
Obviously we’ll have tons of coverage right here, on good old-fashioned HODINKEE.com, including quick news stories about the latest releases, hands-on looks at the hottest new watches, and interviews with the most important industry figures. We’ve been doing that for years, and it’s not going anywhere. But that’s just the tip of the iceberg.
Starting tonight, as HODINKEE team members rally at JFK Airport in New York, we’ll be on HODINKEE Live, with behind the scenes coverage of our experiences at SIHH 2017. This will continue through the week, with photos, videos, and links to the coolest SIHH-related stuff we can find. Follow along online or in the HODINKEE App.
We’re also adding something new for this year: Facebook Live. Monday and Tuesday evenings at 6:00 PM CET (12:00 PM ET), we’ll be broadcasting live from Geneva with members of the HODINKEE team talking about their favorite watches from the day.
We will also be broadcasting live from select brand booths to show you collections as soon as we see them, including Audemars Piguet at approximately 9:00 AM CET on Monday and Cartier at approximately 5:30 PM CET on Wednesday.
Tune in on the HODINKEE Facebook page, and know that if you can’t tune in live the videos remain on the page after, so you can catch up whenever it’s convenient.
If you’re not already following us across social media too, you’re majorly missing out. Following along on:
If you want to get a hold of us while we’re in Geneva to talk about partnerships, story ideas, collaborations, and yes, even employment with HODINKEE, drop us a note at letstalk@hodinkee.com. Just tell us what you’d like to talk about and suggest some times and we’ll get back to you if we can.
Alright, here’s to a great SIHH 2017! See you all on the other side.
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