TAG Heuer’s headquarters during Art Basel Miami 2016 was the Mondrian Hotel, where the company announced its new partnership with graffiti artist Alec Monopoly. The artist painted a huge mural on the side of the hotel, exhibited several works in the TAG Heuer lounge, and unveiled a new painting – a portrait of brand president Jean-Claude Biver.
The article TAG Heuer Gets ‘Tagged’ In Partnership With Graffiti Artist Alec Monopoly first appeared on aBlogtoWatch and was written by Carol Besler.
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