Sometimes you see a story and you instantly know that you and the people who put it together have something deeply rooted in common. This is one of those stories. Singapore-based designer Larry Peh and Su Jia Xian (of Watches By SJX fame) collaborated on an in-depth study of A. Lange & Söhne’s use of typefaces and how the company’s unique branding might have come into being. It’s nerdy, it’s beautiful, and it’s just my kind of thing.
I won’t spoil the story too much, but Peh and SJX start from Lange’s iconic big date complication and its roots at the Dresden Opera House and move through to historic watches, brand communication, and the current collection watches, tracing the use and modification of typefaces to suit the brand’s history and aesthetic. There’s a lot of talk about terminals and serifs. If you’re into design, this is a can’t-miss read.
Remember our Jealousy List from a few weeks ago? Yeah, I want to change my nomination.
Check out the full story here.
Wristwatch News, Reviews, & Original Stories — HODINKEE
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