Thursday, October 4, 2018

#TBT IWC Aquatimer 3536 – 2000 Meters of Timeless Design

I admit that I don’t spend a ton of time looking at IWC’s latest offerings. No, I don’t find IWC’s unattractive, but they’re often too large for me. Plus, they’re expensive. But the real reason that my eye rarely finds itself glancing at the current collection is primarily due to the brand’s activities during the late 90’s that spanned until the early 2000’s. This was when the brand was in the throes of its GST – Gold, Steel, Titanium – collection (as well as making some other gems like the Mark XII we reviewed) and that’s where we’ll center our attention today with the IWC Aquatimer 3536.

IWC Aquatimer 3536

Introduced in roughly 1997, the IWC Aquatimer 3536 was made in three distinct flavors. The -2 variant came with a black dial and featured a stainless steel case and bracelet. The -3 variant was similar, and quite rare, but with a white dial. What you see in front of you is the -1 version that was produced in titanium. There are fans of each for good reason, but to me, the titanium edition is the one to have. It’s essentially a follow up of the Porsche Design Ocean 2000 that IWC debuted in the early 80’s and, to me at least, it epitomizes the stark, technical look that was often associated with the brand during this period.

IWC Aquatimer 3536

At 42mm in diameter and with a thickness of nearly 14.5mm, the IWC Aquatimer 3536 can’t be characterized as small, but it wears beautifully. Credit part of that to its ridiculously low 120g weight – thanks titanium. So while the watch might not be small, it isn’t fighting the wrist to flop to one side or the other. The slim bracelet is also at work here and feels almost as if nothing is attached to the wearer. And this bracelet, despite a couple serious demerits that we will mention later, is a technical marvel. First off, like the rest of the watch, it’s gorgeously crafted. The outer side of the bracelet, like the watchcase, contains a blasted finish and is hardened to 2400 Vickers. If that latter part means little to you, that’s the same hardness as tungsten carbide – yeah, the drill bits you’d use for piercing masonry. So, there’s little to concern yourself about when it comes to desk diving.

IWC Aquatimer 3536

Furthermore, the clasp on the IWC Aquatimer 3536 is incredibly slim and works via a single button on the side that, when opened, exposes a titanium deployant system. Sizing the bracelet is also relatively novel as the Aquatimer borrows a system from Richemont stable mate Cartier. In a nutshell, there is a button on each link that can be depressed (using any tool with a hard tip) and the links can be separated. Again, it’s beautifully crafted, but I must admit they can be become a bit gunked up and hard to work with over time.

IWC Aquatimer 3536

A trait within the IWC Aquatimer 3536 that I’ve purposely failed to mention until now is the fact that it’s rated to 2000 meters in the water resistance department. It’s suitable for saturation diving; yet IWC was able to craft this relatively simple looking watch without the need for a helium valve. The lack of this valve is appreciated as I think it would have detracted from the straightforward, no-nonsense aesthetic. As an aside, I do like to think about the fact that IWC brought some serious tool watch chops to the game at this time – well, even back in the 80’s with the Porsche Design watches – alongside incredible design restraint. That last part is something I’d like to see more of from the brand today.

IWC Aquatimer 3536

We’ve not covered the looks of the IWC Aquatimer 3536 and it is important to spend some time there because this watch is an absolute classic. It’s incredibly simple while exuding a strong sense of functionality. What I like best about it, though, is for what it isn’t. At a time when so many brands were openly aping Rolex, the Aquatimer is significantly unique with its approach. It foregoes the use of shiny applied indices and opts, instead, for printed luminescent sticks, while maintaining an upscale and expensive look. The background is matte black and the hands are white with lume inside.

IWC Aquatimer 3536

The lume on the dial of the IWC Aquatimer 3536, interestingly, is a mix of luminova and tritium. IWC apparently chose this to provide a difference in color between the two – perhaps luminova was only offered in one hue at the time. You can easily see the tritium at 12:00 as it has aged yellow. It’s good to note that IWC changed to all luminova somewhere after the turn of the millennium and one can tell because the bottom of the dial only states “Swiss Made”.

IWC Aquatimer 3536

The bezel on the IWC Aquatimer 3536 eschews any type of insert for black oxidation instead with its numbers in crystal clear relief. The side of this bezel features a dual track ridged design that looks like it exited a high cost machine shop. It’s extremely tactile and if sand or grit enters, the entire piece can be removed and cleaned by removing a couple very small flat head screws. In order to use the bezel, it must be pushed down – it’s spring loaded vertically – and turned counterclockwise. The crown is adorned with the then-typical IWC and JLC fish to denote that the watch is safe for the water. The crown is large, easy to use and does without any bulky guards. Again, this watch screams expensive simplicity.

IWC Aquatimer 3536

Flipping the watch over shows the sole example of semi-expressive emotion found on the IWC Aquatimer 3536. A U-boat is embossed on the back inside of a circle. Surrounding this circle are 8 circular depressions for use with a case opener. Underneath this sits the IWC 37524 caliber, a highly modified ETA 2892. I’ve not opened this one, but reading about the movement tells us that IWC replaced almost everything with its own parts and gave the automatic a 21K gold rotor. It’s adjusted to five positions. I find it incredibly smooth to wind. In fact, it’s so smooth that I need to bring the watch to my ear while winding as I cannot feel the gears turning. It runs at 28,800 bph, hacks and contains a quick set date.

IWC Aquatimer 3536

Are there any concerns with the IWC Aquatimer 3536? For sure there are and the 2 biggest quibbles relate to the bracelet. First, the clasp system may be wonderfully slim and comfortable, but it lacks any sort of safety catch, which strikes me as a choice in favor of design versus intended need.

IWC Aquatimer 3536

Second, the bracelet on the IWC Aquatimer 3536 contains nothing in the way of microadjustments or a wetsuit extension for that matter. And finally, the lugs are extremely narrow and the bracelet attaches via the aforementioned proprietary system. So, you can forget hooking the IWC up to a bespoke strap. Now, defenders would tell you that IWC sold a Velcro dive strap precisely to deal with most of the issues I mentioned, but I find this annoying and it’s the one flaw in the Aquatimer’s ultra strong attempt at no-bs tool watch design.   I also find the use of an ETA movement slightly weak no matter how much it’s been modified. This was an extremely expensive watch when new and it definitely rivaled or bested the Submariner on the pricing front. It’s not a deal breaker, but if in-house prestige is important, this is lacking to some degree.

IWC Aquatimer 3536

On the collector’s front, the IWC Aquatimer 3536 is seen as highly desirable despite the fact that watches from this era often go unmentioned. It’s hard to ignore the build quality and design and, therefore, the Aquatimer boasts legions of fans. In fact, the GST series is popular in general and the Aquatimer sits near the top of this grouping. At any given time, there are probably a handful of these on a site like Chrono24 or Watchrecon and you see prices anywhere from 4,000 to 5,000 Euros. The majority are always the titanium variants, as it seems that the stainless models were produced in lower numbers. While 4-5K isn’t cheap by any means, the owner is getting a watch that has aged extremely well in my view. Plus, the watches are new enough that many come with all the boxes and papers (mine did as well).

IWC Aquatimer 3536

There’s no doubt that IWC still makes some impressive and capable watches, but I find it amazing that spec and design-wise, the IWC Aquatimer 3536 still holds its own against anything that the brand has introduced to replace it during the last 15 or so years. The Aquatimer could be seen as a testament to the over-engineered period that IWC was beginning to exit – some blame the fact that these GST watches were the last models designed prior to the Richemont takeover – and that makes them somewhat special. To me, I simply see the 3536 as a fantastic looking watch that I’d likely be interested in today if it were made and I’d actually cross-shop it versus a Sea Dweller or Submariner. That makes it worth a look in my book.



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Photo Report: Celebrating The New Vacheron Constantin Bucherer Blue Editions In Paris

Last week in Paris, we had the pleasure of being a part of the launch of three new Patrimony Traditionnelle models from Vacheron Constantin in partnership with (and available exclusively from) the legendary watch retailer Bucherer. Part of the retailer’s signature Blue Editions series, theses watches took existing archetypes and rendered them in rich pink gold with intense blue dials. There is a 33mm model with two hands and a diamond bezel, a 38mm version with small seconds and a date, and a 42mm model with a 14-day power reserve and a tourbillon. As a set, they make quite the statement. 

Guests gathered at the famous Hôtel de Crillon, where they were met with a cocktail reception as anticipation built for the unveiling of the watches. The watches were presented as part of a panel discussion that included Bucherer Chief Commercial Officer Patrick M. Graf, Vacheron Constantin CMO Laurent Perves, Vacheron Constantin Heritage and Style Director Christian Selmoni, and our own founder and CEO Ben Clymer. More drinks and dinner followed, and there were plenty of incredible Vacheron watches new and vintage to be found on wrists. Here’s a look at the special evening and the watches themselves too. We hope you enjoy!

To learn more about the new Vacheron Constantin Bucherer Blue Editions, click here.



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Wednesday, October 3, 2018

Grand Seiko’s Most Wanted – SBGA211 ‘Snowflake’ And Why I Didn’t Buy It

The GS Snowflake, or reference SBGA211, is one of those watches that really got to me. It does not happen that often (in recent years), but once in a while I am still swept off my feet when I see a beautiful watch. I’ve been writing for Fratello since 2004 and the times that this happens is simply very rare. Especially when it concerns a watch that doesn’t have the same price tag as a decently sized car or an entire house. I think it has to do with the fact that we see so many watches every day and week, that the ones that truly stick, are just a few.

Grand Seiko SBGA211 Snowflake

It was in October 2015, when I visited the Grand Seiko manufactures in Japan (I reported about that trip here, with lots of photos). During one of the first days, while visiting the manufacture in Shiojiri, I saw the Grand Seiko Snowflake for the first time. At the time, there was still Seiko at 12 o’clock instead of today’s Grand Seiko (this changed in 2017), and this watch had reference SBGA011. Featuring a spring drive movement (calibre 9R65) that makes the second’s hand sweep as smooth as an electronic clock. There’s a little power reserve indicator on the dial as well, at a rather unusual spot.

From a distance, you can wonder what’s special about this watch. It is well built, beautifully shaped hands, Spring Drive movement (not a + for everyone) and made of titanium. This is perhaps also what makes Grand Seiko interesting for enthusiasts, you need to give yourself some time to learn to appreciate it. I often call it a “loupe watch” or a watch for nerds, as you only start to get what it is all about when you study the watch under a loupe or see a demonstration by one of their watchmakers. Razor sharp hour markers, crazily polished hands and then there’s the Zaratsu (blade) polished case that is simply from another planet. At least in this price range, it is almost unheard of. That’s all fine and we’ve explained and written about it a lot of times, but what makes this Grand Seiko SBGA211 so special is, of course, the dial.

Snowflake Dial

The Grand Seiko Snowflake is perhaps the most cherished model they have in their collection, at least by the online community it seems to be the most favourite execution. This is mainly because of the Snowflake dial, that is (also) created in-house in the Shiojiri dial workshop. The dial is build up from multiple layers, to create the textured effect of snow. To my knowledge, there is no other brand that creates a dial with this Snowflake effect. Besides the white Snowflake dial, there’s more to it of course. As we often stated here on Fratello, the hour markers and hands are hand-finished and also applied by hand (during a workshop this took me so long that in the end, I gave up). All hour markers and hands are also checked by a person to see if it matches their quality standards, this is simply done by using a small mirror. With the low production number of Grand Seiko watches (an annual quantity of approx. 35.000 watches per year), this is still possible to do by hand.

Grand Seiko Snowflake SBGA211

As you can see on the image above, the GS logo has also been applied, as well as the frame around the date aperture. The printing on the dial only consists of the Grand Seiko brand name as well as the “Spring Drive” indication in blue. This matches the blue sleek second’s hand of the SBGA211, that rotates so smoothly over the Snowflake dial. A joy to observe. At 8 o’clock, there is the power reserve indicator of the 9R65 movement. It has a 3-days (72 hours) power reserve in total, but there is (luckily) no scale on the indicator.

Titanium Case and Bracelet

The case and bracelet of the GS Snowflake SBGA211 are made of titanium. Grand Seiko uses a high-intensity titanium, that is more resistant to scratches and corrosion than normal titanium. It is also 30% lighter than stainless steel, which seems to be an important aspect for people. Titanium is also favoured by those who have a nickel allergy.

In the manufacture in Shiojiri, the cases get the famous Zaratsu polishing treatment, which gives the beautiful sharp lines and polished facets on the case.

The case measures 41mm in diameter and 12.5mm in height. It is a size that most people will perfectly fit, also due to the sleek shape of the case. Attached to it is a ‘Speedmaster’-style bracelet in titanium, with polished links combined with matt, finished links. The crown is signed with GS, as well as the folding clasp of the bracelet. Click on the images below for larger versions.

Calibre 9R65 Movement

Although I wasn’t exactly a fan at first, as this Spring Drive movement still uses a coil, IC (Integrated Circuit) and quartz crystal, but after learning more about this movement I actually wouldn’t mind owning a watch with one.

Grand Seiko Snowflake SBGA211

The Spring Drive mechanism uses an electric speed control mechanism instead of a mechanical escapement. The regulator (Tri-Syncro) generates electricity by using the power of the mainspring. This electricity is not being stored (so no battery) but consumed immediately by the IC. The IC generates a reference signal that steers the electromagnetic brake controlling the speed of the wheel train. This invention, developed by Yoshikazu Akahane (who passed away in the meanwhile), took 20 years to be developed by Seiko. His wish was to develop a mechanical movement with the accuracy of a quartz movement, in which the Spring Drive mechanism succeeded. Due to the IC (quartz) and Tri-Synchro regulator, the watch is incredibly accurate. This technology has also been adopted by Piaget and rumour has it that in the past, a number of large Swiss watch brands also showed interest in this technology from Seiko.

When accuracy matters to you, or love the ultra smooth movement of a seconds hand on a dial, the Spring Drive is the way to go. It is said to have an accuracy of +- 1 second per day on average.

Just like their mechanical movements (calibre 9S), the 9R65 has the same level of finish. “Côte de Tokyo” and nice bevelling on the bridges. The rotor shows the GS logo, of course. We received messages from some of our readers who ask about the servicing costs of these Grand Seiko movements and how difficult it will be to have them serviced or repaired outside Japan.

The service costs for a Grand Seiko watch with the Spring Drive 9R65 movement is €430. Grand Seiko strives to have this done in three weeks, excluding the duration of shipping the watch to and from Japan. That said, in some countries, Grand Seiko is able to do servicing on watches with these movements as well. Ask your local Grand Seiko authorized dealer (or distributor) what the possibilities are in your country or region. An overview of all Grand Seiko service costs can be found in this article we did a while ago. More about servicing and service intervals, in general, can be found here.

Why I Didn’t Buy The Snowflake

Although it was love at first sight, in the end, I didn’t buy the Grand Seiko Snowflake. It took me about a year to find out which model I exactly wanted to have and the SBGA211 Snowflake was on my shortlist all the time. The dial is among the prettiest I have ever seen on a watch, and I don’t even mind the power reserve indicator on it (although not my preference). The Spring Drive movement is certainly something I want to own at some point in the future, so no showstopper there either. The price of the SBGA211 Snowflake is €6000 / $5800 USD, which I believe is more than fair considered the craftsmanship that went into this watch and given the quality of the watch in general.

Grand Seiko Snowflake SBGA211

The case shape is not my first choice though, as I much prefer the 44GS style cases. Also known as the “Grammar of Design” as we explained in this article. I think it is simply a bit more special than the design of the SBGA211 Snowflake but to each his own of course. Next, or on top, is the fact that this Snowflake is made of titanium. This material is simply not for me, as I prefer to at least have the idea I am still wearing a watch. With the 41mm x 12.5mm dimension, you at least expect to notice the watch on your wrist, but this watch is much (~30%)  lighter than similar models in steel.

Would the SBGA211 Snowflake in steel, I might have taken another decision. If the case would have the 44GS design in titanium, that even might have decided me otherwise. But it is not. My fear is that if I don’t buy the right one – for me – at the start, I find myself not wearing it at all in the end, or even flipping it. I am not much of a watch flipper, so I rather make a well-balanced decision. In this case, it took me a year since I had the SBGA211 in my hands again during the opening of the Grand Seiko boutique in Knightsbridge, London and the stainless steel SBGJ201 model (Hi-beat movement, steel, Mt Iwate dial). In the end, I went for the SBGJ201 “Mt. Iwate” instead, not in the last place because of the dial that looks like rice paper due to its structure. It is only visible up close, as you can see below. On the first image, there’s nothing much to see regarding the structure of the dial, but the image below that one gives you a better idea.

Grand Seiko SBGJ201

Grand Seiko SBGJ201

This watch has its cons as well of course, as I was not specifically looking for a watch with a GMT hand. But in the end, that isn’t bothering me at all (neither would the power reserve indicator of the Snowflake do so). The bracelet is the same style as the SBGA211 Snowflake, and I’ve commented on it in the past as well. It is not really my style, so I added an alligator leather strap to this SBGJ201 just like I would do so with the Snowflake if the coin would be on the other side. Making the watch even lighter, again. Putting these watches (regardless which reference) on a strap really makes the case design pop even more. The strap on the SBGJ201 has been made by Peter from WatchAcc.

What Does It Take

The Grand Seiko Snowflake SBGA211 is definitely something special. Not only because of its mesmerizing dial, but because of the entire package. For €6000 you buy a watch that has the same – or even better – level of finish on the case, dial and hands as watches that are well above this price. Here also lies part of the issue. These kind of details are only visible when using a loupe or when you at least have the watch in your hands, and not on your screen, print magazine or perhaps even on two meters distance in an AD’s display. It is a watch driven by details, technical innovation perhaps, and not so much by a design that doesn’t differ much (at first sight) from a Rolex Datejust or, perhaps, a more price-friendly Seiko Presage. That’s why I already referred to it above as “a watch for [watch]nerds” or a “loupe watch” and I don’t mean this as something negative, but it requires someone to spend some time in investigating these watches up close. Sales are not driven by the name on the dial, it takes a bit more than that in this case.

Grand Seiko Snowflake SBGA211

If you invested time and effort to check them out in person and up close, and still don’t see what makes these watches so special, then they are simply not for you. If you do, you will be smitten by them and you will find yourself visiting all websites covering Grand Seiko to learn more and see which one will suit you best.

Again, the price of the SBGA211 Snowflake is €6000 and you can find more information on the official GS website.



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Hands-On: The Ulysse Nardin Diver Chronometer

As I strolled the show, passing 300-foot yachts with nine-figure price tags, I came upon a lowly tugboat, its aft deck strewn with rusty oil drums, a derrick and coiled lines. It felt out of place, a working boat among the idle rich, a Seiko dive watch among a marina of Ulysse Nardins. Truth be told, my tastes tend to run towards more “blue collar” divers, the Citizen Aqualands and Doxas of the world, with their no-deco bezels, depth gauges, and rippled rubber straps, but there in Monaco, I could see the appeal of something a little more refined. As the definition of the dive watch changes, there’s room for all kinds, and while the Ulysse Nardin Diver Chronometer likely won’t be strapped over my drysuit sleeve for my next Great Lakes shipwreck dive, I can respect it for expanding the reach of by far my favorite watch genre. 



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Tuesday, October 2, 2018

Sinn Canadian CH124 Sea King Limited Edition – 55 Pieces Only

Based on Sinn’s 556 model, a special and very limited edition watch has been designed to commemorate the retirement of the Canadian CH124 Sea King helicopter. The CH124 Sea King was designed for shipboard use by the Royal Canadian Navy and the Royal Canadian Air Force.

For anyone ever involved with (or interested in) this Canadian combat aircraft, this watch might be very interesting. Limited to just 55 pieces and only available via Watchbuys, the North American official distributor for many German brands, including Sinn Spezialuhren.

Sinn CH124 Sea King

The 55 Sinn CH124 Sea King watches refer to the 55 years of service of this aircraft and via WatchBuys’ pre-order, you can make your preference for a unique number known. Royal Canadian Air Force Captain Jason Miller contacted us to let us know about this special watch, he was also the one that came up with the idea and inspiration for the Sinn CH124 Sea King. Together with WatchBuys, he proposed the special design elements to the Sinn 556 watch.

Sinn CH124 Sea King

Barker Bar Seconds Hand

As you can see, the silhouette of the CH124 Sea King is printed on the dial below the centre pinion. The seconds hand is the “Barker Bar”, referring to the safety bar in front of the door of the helicopter. According to the story about one of the rescue operations of the CH124 Sea King, it was crewman Barker that convinced engineers to install this safety bar in the helicopters. During a 1970 rescue mission at sea, Barker leaned on the door handle and exited the aircraft in a rather unusual way (and found himself hanging in the air on a stub wing), Colonel John Cody saved him by manoeuvring the CH124 in such way, that Barker could be pulled back into the cabin again by the other crewmen. It is just one of those stories that make the CH124 Sea King a memorable aircraft. In this newsletter from 2012 you can find the full story about this mission and the “Barker Bar”.

Sinn SpezialUhren

The following are Captain Miller’s comments which provide interesting background information:

“I am an Air Combat Systems Officer (ACSO) currently serving as an ACSO instructor at 402 “City of Winnipeg” Squadron in Winnipeg, Manitoba. Like so many before me, I had the honour of serving on the CH124 Sea King as a Tactical Coordinator (TACCO) during my time at 423 Maritime Helicopter Squadron.

I was posted to 423 (MH) Squadron after receiving my ACSO wings in April 2013 and completed my training on the Sea King in March 2014. As a sea-going unit, 423 (MH) Squadron’s mandate is to help provide “Wings for the fleet” and send the CH124 Sea King to sea on Canadian warships for the Royal Canadian Navy (RCN).

During my time on the Sea King, I participated in numerous international exercises and two international deployments with NATO in the Atlantic Ocean, Labrador Sea, Tyrrhenian Sea, North Sea, and Mediterranean Sea.

Over the course of my posting at 423, I fell in love with the robust and utilitarian nature of the Sea King. A true workhorse, it is an aircraft that has been pushed into nearly every imaginable situation and environment over its 55-year tenure.

When searching for a company and watch to commemorate this legendary aircraft, Sinn was immediately on the shortlist. Like the Sea King, Sinn’s watches are robust and utilitarian; an excellent match for one of Canada’s greatest aircraft.”

Sinn CH124 Sea King Details

The Sinn 556 (A) has been re-designed for this CH124 Sea King edition, so what is exactly different?

Sinn 556

Sinn 556 A, photo via Les Rhabilleurs

  • Nose-on depiction of the CH124 Sea King above the 6
  • Grey-on-grey dial utilizing the same color tones currently used on the CH124
  • “Barker Bar” designed seconds hand – a piece of safety equipment named after the crew member who fell out of the CH124 Sea King in flight and managed to survive
  • Custom rotor featuring the aircraft designation, years of service, and serial number all printed in the same font as used on the aircraft
  • Numerals, indices and hands use BGW9 SuperLuminova

On the rotor, you will find the inscription of the CH124 Sea King, the unique number (XX of 55) and the years of service of this helicopter.

Sinn CH124 Sea King

What remained is the 38.5mm x 10mm case in stainless steel with brush finish, a sapphire crystal on the top and case back and the ETA2824 (Top Grade) movement. This movement has been made shockproof and complies to DIN ISO 1413 standards for that matter. The watch is also anti-magnetic according to DIN 8309 standards. This Sinn CH124 Sea King is a tool watch in almost every aspect, so we feel it is a very good match for the limited edition to commemorate the 55 years of the aircraft.

Normally, the Sinn 556 A retails for €890 in Germany ($1080USD in the US), this Sinn CH124 Sea King will have a price tag of $1280USD. The watch comes on a leather strap (20mm) and with 2 years of warranty.

More information about the CH124 Sea King Limited Edition and pre-ordering via the Watchbuys website. The watch will be delivered starting Summer 2019 and continue shipping into the fall.

*Masterhead image (c) by Giuseppe Battioli, see more of his work here.



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Introducing: The Timex Marlin Automatic

For the asking price of $250, you cannot fault Timex for using the 8215. Long the defacto entry-level movement, while the 8215 is basic, it is also inexpensive, reliable, and simple to service. Available in four core versions, three in steel and one in gold-tone, the Marlin Automatic has that Grandpa charm that characterized so many watches from the 60s. While I really wish the minutes hand was a bit longer and I think the date window would benefit from a simple frame of some sort, the domed crystal looks great in profile and the easy-wearing proportions and minimal dial text make for an unobtrusive wrist presence that is casual without being especially sporty. If you need something a bit less flashy for a casual office or want to get a mechanical watch that won’t challenge your ability to make rent, the new Timex Marlin Automatic looks like a solid option.  



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Monday, October 1, 2018

Watches & Pencils #42 – Because You Can Doesn’t Mean You Should

Technique and functionality can be wonderful. They can make life easier, provide better user experience and are an ideal hook to show off to your friends. This also applies to watches. But, is focus on technique always the best way to go?

Thin, Thinner, Thinnest

A good example is a race for the world’s thinnest watch. While the current records are quite an accomplishment I wonder if we (the customer) still care about that 0,005mm less thickness. Is it not just a battle between the brands? Although it might sound like a waste of money I’m sure a lot of us prefer this ‘marketing method’ above another method: pay a higher premium on every watch from the brand to pay first class actors to promote watches from the particular brand. By the way, if the race of the thinnest watch goes on, we might and up with this:

Worlds thinnest watch by Watches and Pencils

Yes, we need technical development. Sometimes crazy experiments. But as a side-dish. Almost everyone wants the watch brand’s main course to be a whole bunch of tasty, good looking, smoothly operating and functional watches.

Watch Design VS Watch Technique

In my opinion design and technique should go hand in hand. When you create something beautiful but it doesn’t function the chances of success are minimal. The same goes for technique. I won’t bet on a watch stuffed with new technical features that looks ugly. It’s the art of finding the sweet spot between design and technique. But, since we’re human beings and focussed on first looks I would bet on watch design if you can’t do both.

watch design

Supercool, but not as daily beater. Or is it?

No Inspiration

While the pipeline of technical possibilities might seem endless, the pipeline of watch design certainly is not. The visual side, especially concerning the dial, has more constraints. Watch technique is still developing rapidly, while the design part doesn’t (at least less fast). Maybe this is also one of the reasons we see a lot of technical development instead of new watch designs? If you’re interested in more about watch designs, please read more about this in a  previous episode (link to the article about watch designs).

Epilogue

To sum up and come back to the race for the thinnest watch: because you can doesn’t mean you should. And when you decide to do it, always try to keep the watch lover centered. It’s cool to have a record, but it’s even more cool to have a happy crowd of watch fans on your side. What is your opinion on this topic? We’d like to hear from you!

NOMOS Tangente Automatik - watch design

Nomos ultra-thin movement, 3.2mm thick



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HODINKEE Radio: Episode 13: Jason Fried

Some guys are into mechanical watches because they’re born-and-bred collectors who love the thrill of the chase. Others are drawn to the romance of things like pilots watches and dive watches, satisfying their mid-century nostalgia through timepieces. Then there are the real nerds who can talk to you for days about the minutiae of balance spring curvature and proper gear ratios. Basecamp co-founder and New York Times best-selling author Jason Fried has a slightly more cerebral approach to watches. He was first drawn in as a kid, but it was coming to understand them as complex feats of design and analog companions in a mostly digital world that has turned him into a real watch lover. Hearing Jason talk about watches, you wonder how anyone in their right mind could resist this strange little hobby we all enjoy so much.

Jason and his Basecamp co-founder/inveterate co-author David Heinemeier Hansson also have a new book coming out this week called “It Doesn’t Have To Be Crazy At Work.” As if it wasn’t obvious enough, it’s all about how to fight back against a hectic modern work culture. And this probably isn’t the sort of book you’re imagining it to be, with the usual Silicon Valley truism about “grinding it out” and “following your inspiration.” Jason focuses instead on how you can still achieve great things while freeing yourself from endless meetings, enjoying weekends with your family, and forgetting about what your competition is doing. It’s of course written with all the same energy and eloquence you’d expect from Jason – and I think even the skeptics will be convinced.

We hope you enjoy Episode 13 of HODINKEE Radio. Check out the show notes below and let us know what you think in the comments.



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