Through it all, the one person that was at the center of the Apple Watch story was its creator, and indeed the creator of much of what has made Apple a $900 billion company, Sir Jonathan Ive, Chief Design Officer. I’d exchanged pleasantries with him from time to time, just as I do with most players in the watch world, but at the outset of the HODINKEE Magazine, I knew that it would be the perfect vehicle in which to delve deeper with Jony on the genesis of the Apple Watch but also his own collecting habits. I’d wondered how he felt when he read those vitriolic and downright nasty remarks from not only traditional watch lovers, but also Swiss executives. I’d wondered if he really cared about mechanical watches, or if he’d ever spoken with Steve Jobs about watches. And in Volume 2 of our incredible print magazine, I asked those questions. The interview is over 5,000 words long, and gives a rare look at one of the most creative and insightful men I’ve ever met, and indeed in the world.
Be sure to pick up your copy here and revel in the time that we’ve taken to make this product something far beyond a typical print magazine.
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