DEPLOYANT – Luxury watch reviews & horological lifestyles – Luxury watch reviews & horological lifestyles
We caught up with Daniel Niederer, Founder and CEO of Seven Friday, goes by the moniker @SevenFridayGuy, aka Danimal. Dan was in town to launch the SevenFriday Kuka P3/07 and to open the Seven Friday Space in Raffles City recently, and had a fun time chatting up with him. Eavesdrop into our lively tête-à-tête.
Daniel Niederer, CEO of Seven Friday, aka @TheSevenFridayGuy.. Photographed in Singapore November 2017.
We first began with Dan’s thinking about the what SevenFriday represents to him. What are the values? We started off to a good start when Dan expounded on the philosophy of SevenFriday. Imagine getting up on a Monday but you feel so invigorated and excited with your work that it feels like a Friday. That is the spirit of what SevenFriday represents. Fun, attitude. Fun. It is a lifestyle brand, and remain so, for those who seize each day. And it is so evident in the person of Dan…full of vigour, bursting with fun. See for yourself in the photographs.
Having fun is part of the attitude and philosophy. Dan Niederer, photographed in Singapore, November 2017.
Product strategy
Of course, SevenFriday started with industrial looking watches which captured the world’s imagination. A square in a round, with electic colourful designs, and ineresting elements. Like the Kuka, which was launched when Dan was in Singapore, and where we caught him for this chat.
The SevenFriday Kuka P07/3.
Dan revealed that it just so happened that the first product is a watch, but it could have been anything else. He loved watches, and that’s where they started. But they always had the intention to branch out. and so they did:
In 2016, they collaborated with a Shawn Stockman of Boys II Men and Reto Fürst to offer a limited series of 10 guitars. Fürst has been building custom guitars with chart topping quality for over three decades. Over a whiskey one evening, Dan floated the idea of a partnering to produce a SevenFriday guitar. And they did it!
The SevenFriday guitar, a limited edition of 10 pieces.
And the following year, they collaborated Susudio leather jackets and artist Rocketbyz who hand painted the jackets in a limited edition run of 23 leather jackets.
The leather jacket, a series of 23 pieces, each unique and hand painted.
But these projects were one off, and offered very special limited editions.
How were the products selected? Whatever had interested Dan then. And here was the principle…do what you like best.
But after the initial success of the two very limited collaborations, what’s next?
Dan conceived the idea of a fun bracelet, and planned this as a more strategic product. And this was announced in summer of 2017 after 2 years of development. A series of sunglasses also began its introduction in 2017 during the SevenFriday Games in Chiangmai, and for 2018, a whole collection of sunglasses will be introduced.
So anything goes? Not really, says Dan. If it fits the attitude, if it has an industrial inspiration, perhaps. What other products are in the plan? Perhaps jeans. Maybe sneakers. All things close to Dan’s […]
The post In Conversation: Daniel Niederer, aka Danimal, aka the @SevenFridayGuy appeared first on DEPLOYANT – Luxury watch reviews & horological lifestyles.
Article from: DEPLOYANT – Luxury watch reviews & horological lifestyles, by Peter Chong
Visit here for more on luxury watches.
Find more on luxury watches for men.
from Best Watches For Men http://ift.tt/2zGpad0