Social media is an extremely valuable tool for promoting your marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content.
Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram
The Ultimate Cheat Sheet for Creating Social Media Sharing Buttons
Differentiating between social media sharing buttons and social media follow buttons lets you identify which type of button you should be using for what purpose.It's first step in understanding the nuances of all the various social media buttons available to you. Let's clear that up right now.
Social Media Follow Buttons
These buttons serve to promote your business' presence on various social networks and help you generate fans/followers for those particular accounts. By placing these buttons on your business' website, you can help to create visibility for your social media accounts and easily extend your reach there.You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website's 'About Us' page and your blog's homepage/sidebar. The Twitter Follow Button, Facebook Follow Button, LinkedIn Company Follow Plugin, and YouTube Subscribe Button (and more) that we'll cover in this article all serve as social media follow buttons.
Social Media Share Links/Buttons
These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to new audiences and generate new visitors back to your website.You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, email content, etc. The Tweet/Share Button, Facebook Like and Share Buttons, and LinkedIn Share Button (and more) that we'll cover in this article all serve as social media sharing buttons.
Now, let's dive into the most important social media buttons available for each of the top six social networks. (HubSpot customers: Many of these buttons come out of the box with HubSpot's Social Media Apps.)
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HubSpot by sbernazzani@hubspot.com (Sophia Bernazzani)
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